Become an Expert, Attract Customers – What Repair Certification Means for Your Shop
June 21, 2018 by Canada Car Color
We know auto body shops are struggling to understand repair certification logistics — we’re here to set the record straight.
What you need to know
At a time when vehicle manufacturers are making products with lower damage tolerance, auto body shops are looking to OEM (Original Equipment Manufacturer) certification.
OEM certification dictates repair procedure, including the tools and materials you use.
In Western Canada, the main misunderstanding many shops have is that you must be certified to work on a certain kind of vehicle.
That’s not the case — repair certification can attract the owners of certain vehicles to your shop, but it’s not mandatory, (at least not yet.)
While repair certification isn’t mandatory, having it can boost your shop.
Repair certification puts you ahead of the curve
At this point, you don’t need OEM certification, but since we know it’s coming down the pipeline, getting it means you’ll already have it while other auto body shops are scrambling to get it done.
Leverage existing branding
Auto companies spend millions, if not billions, of dollars creating and maintaining their brands. Getting certified allows you to use those existing names and reputations, attracting customers to your shop.
How do I decide what to get certified in?
It can be difficult to decide which certification will give you the most bang for your buck. Canada Car Color is able to provide you the support you need to make that decision.
But for starters, look at the vehicles you repair most often.
In Western Canada, certification for rural vehicles can be an advantage, but reading into your audience is the best way to go. If you’re a dealership, and you have a body shop, pursue what you specialize in, and grow from there.
Canada Car Color is here to help
Becoming certified takes time, and you’ll likely need help.
At Canada Car Color, we assist our shops with the training and equipment they need to get certified, and support reviewing and meeting necessary requirements.
If you think certification is right for you, contact us, and we will help you with the necessary research and quotes.